Rugby Africa partners with APO Group

APO Group Nicolas Pompigne Mognard and Abdelaziz Bougja President of the African Rugby Confederation

Johannesburg, South Africa (ADV) – APO Group has been unveiled as the main Official Sponsor of Rugby Africa, the highest level of sponsorship, until 2023.

The announcement was made during the Rugby Africa Summit in Marrakech, Morocco, yesterday.

The two organizations began their close collaboration in 2017 with joint initiatives to promote African rugby on the continent and internationally, supporting the rapid growth of the sport.

According to Abdelaziz Bougja, outgoing president of Rugby Africa, “Our partnership with APO Group has proved extremely successful and it is only natural that we have decided to extend it until 2023,” he said.

“The impact of the APO Group’s work has been amazing and has helped us considerably to raise the profile of African rugby. Having such an experienced partner is invaluable in supporting us in our efforts to improve our visibility and promote our inter-country competitions worldwide. Our partnership also reflect the values and ambitions shared by our two organizations.”

Rugby is now one of the most popular sports worldwide. After the summer Olympic Games and the football World Cup, the Rugby World Cup is the third largest sporting event in the world, attracting 2.6 billion viewers in over 200 countries. The increased interest in rugby is pushing federations to consider a new format for future World Cups, with more teams involved. This is positive news for the game in Africa as it means more of the developing rugby nations on the continent will have a chance to qualify.

The founder and Chairman of APO Group Nicolas Pompigne-Mognard stated that Africa’s population will double by 2050 and will represent 40% of humanity in 2100, so it represents an essential challenge for all international sports federations, starting with rugby – whose number of players has more than tripled in recent years.

“This partnership extension confirms our commitment to Rugby Africa and demonstrates our desire to support the growing development of the sport. Rugby embodies the values that are rooted in the DNA of APO Group such as team spirit and commitment, but also the desire to surpass oneself and to make a difference as a community,” he said.

© Bur-JHB – M.C – African Daily Voice (ADV) – Follow us on Twitter : @ADVinfo_eng