Johannesburg, South Africa (ADV) –The Zambian Ministry of Information and Broadcasting and Independent Broadcasting Authority has lifted the suspension of Prime Television broadcasting licence with immediate effect, African Daily Voice has learnt.
Earlier this month, the Board of the Independent broadcasting Authority suspended Prime Television for 30 days after routine monitoring of the Station’s content revealed that the Station had breached IBA Act and the Standard Operating Procedure through unbalanced coverage, broadcasting of opinionated news, airing of content/ material likely to incite violence and use of derogatory language.
According to Lusaka Times, during the suspension period, the Authority directed the Station to undertake training of their reporters in basic journalism, ethics and news script writing.
“Authority is pleased to note that Prime television conducted the training and in addition the Station invited the Authority to train the reporters on its mandate and other relevant sections of the IBA Act,” said IBA Secretary Josephine Mapoma.
Mapoma also stated that upon lifting the suspension, Prime Television has been tasked to engage experts as news analysts and ensure that analysis is based on objectivity, facts and use of appropriate language.
“The station has also been tasked to avoid all non-compliance issues raised by the Authority in the compliance charge sent to the Station, ensure that individuals and institutions that are subjects of any topic of discussion or news are given an opportunity to respond by making attempts to invite or contact them and adhere to all broadcasting laws, regulations and guidelines.”
She further expressed disappointment with Prime Television management in the manner they conducted themselves following the suspension of the Station as they continued to broadcast for a further five hours after receiving and acknowledging the letter of suspension.
Meanwhile, Mapoma directed the Station to execute its important role responsibly to avoid breaching the IBA Act and other regulations.
“The Board remains committed to applying the IBA Act fairly to all licensees, in line with their Vision, which is to be an effective and efficient Regulator.”
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