Johannesburg, South Africa (ADV) – Newly elected President of Super League of Malawi (SULOM), Tiya Somba Banda, has promised to ensure that his executive create a conducive environment for their club to commercialize, football to make business sense as a viable economic venture, Malawi24 reported.
Banda also emphasised on his vision to transform SULOM into a professional league.
“Finances are the major challenge for us to attain this status, therefore, it is the leadership of Sulom responsibility to ensure that we create a conducive environment for our club to commercialize, football to make business sense as viable economic venture,” said Banda.
“Once we make business sense on our football, the whole club licensing requirements will be achieved and we will easily migrate to professional status.”
He further revealed his plans to ensure that Sulom maximises club football revenues, adding that this would be achieved by continuously improving gate revenue controls during match days which will enable the clubs to achieve club licensing requirements.
“Sulom will also implement advanced and e-ticketing systems, introduce match day hospitality, cement co-sponsorship and multiple partnerships, revolutionise the packaging of media rights and maximise potential revenue from merchandise,” said Banda.
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