JOHANNESBURG, SOUTH AFRICA (ADV) – Ethiopian Airlines and Hibret Bank have launched the first Co-branded debit card.
The debit card is tailored to provide Ethiopian Sheba Miles members with bonus miles for their spending using the debit card. It entitles Sheba Miles members to five bonus miles for every 100-birr spending made with the Co-Branded Card.
Ethiopian Airlines Group Chief Executive Officer, Tewolde Gebre Mariam said they are happy to have partnered with Hibret Bank on the co-branding program.
“As we keep building our customer base, the co-brand program gives us edge and enables Sheba Miles cardholders enjoy additional perks including paying all their shopping, dining, travel or any other payments conveniently with the Co-branded debit card on United Bank POS machines, said Gebre Mariam.
The airline has promised to keep leveraging simplified systems and technology solutions that enable that their customers enjoy privileges and the luxury of exclusivity.
Hibret Bank president Taye Dibekulu said this partnership will bestow a win-win situation for at least four players including Hibret Bank, Ethiopian Airlines, the co-branded card holders and the Merchants.
He noted that the Hibret Bank will get leverage in boosting the number of its card holders by deploying more PoS machines at merchants’ site over and above the promotional benefits that it will get by aligning with Ethiopian, the fastest growing Airline in Africa. The new Co-branded card is accessible at all Hibret Bank branches.
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