Nissan Group of Africa determined to grow Africa

Managing Director of Nissan Group of Africa, Mike Whitfield exchanges pleasantries with President Nana Akufo-Addo. Photo : Twitter / Kwesi Agyei

Johannesburg, South Africa (ADV) – Nissan Group of Africa has said they are committed to development of Africa.

“We are committed to Africa, decentralising our operations and appointing automotive business leaders of this calibre to head up these regions prove this,” said Nissan Group of Africa Director of Sales and Operations Jim Dando.

“These are three key regions for us – all with great Nissan history. We have laid very strong foundations in all of them, but 2019 will give us real opportunity to take our relationships with governments, distributors and customers to the next level in terms of intelligent mobility and getting Africa behind the wheel.”

Nissan Group of Africa recently decentralised the continent into three different regions: Central, East and West Africa, in line with the global automotive company’s strategy to get closer to the client base, while working with local governments to forge automotive policies paving the way for greater investment in a continent that Nissan already dominates.

Imad Ghorayeb has been appointed as regional general manager West Africa, with Max de Wit as regional general manager East Africa and Linda Mazimhaka, regional general manager Central Africa.

Based in Accra, Ghana, Ghorayeb will be responsible for Ghana, Nigeria, Togo, Senegal, Ivory Coast, Mali and Cape Verde. He joins Nissan after an 18-year career with Japan Motors Trading Company Limited where he was regional general manager for three years for a region that included Ghana, Senegal, Togo and Mali. Before that he was JMTC’s sales and marketing director and played a major role in helping the company expand out of its base in Ghana.

De Wit is based in Nairobi, Kenya, and responsible for Kenya, Uganda, Tanzania, Malawi, Zimbabwe and Zambia. He has spent his entire career in the transport industry, first as the fleet manager for South African energy utility Eskom and then for the last 23 years at Nissan where he has proved himself in a number of different and challenging assignments from export to after sales and then sales in Africa and in South Africa.

Mazimhaka will be based at Roslynn, Pretoria, South Africa, running operations in Central Africa, an eight-country grouping comprising Cameroon, Gabon, DRC, Congo Republic, Equatorial Guinea, Chad, the Central African Republic and Rwanda. He was born in Rwanda but completed his tertiary education in South Africa qualifying as a mechanical engineer. He has been with Nissan for 11 years, mostly working in the export market in Africa; first as territory manager for East Africa and latterly as territory manager for West Africa.

© Bur-csa – A.H – N.A / From our regional correspondent Mkhululi Chimoio – African Daily Voice (ADV) – Follow us on Twitter : @ADVinfo_eng