Marketing in the digital world, Nairobi, Kenya

Africa's launching its digital transition. Photo : RR

Casablanca, Morocco (ADV) – Digital marketing has been making its mark for a few years. As companies strive to reach customers and make conversions, they rely on digital marketing and social media and the insights from their campaigns to make data-driven decisions. From search engine optimization (SEO) and search engine marketing (SEM), to personalized email and video, companies are making use of digital strategies to reach people across channels.

Good digital marketers know that reaching people is not enough, however. They understand that knowing their customers and delivering personalized, relevant messages and offers to them are the keys to data-driven marketing. After all, customers have come to expect a superior, consistent experience at every touchpoint. Given the value of digital marketing, marketers and their companies want to stay on the leading edge of it. To do so, they need to learn from and collaborate with experts and their peers.

Attending digital marketing conferences is one of the best ways to stay on top of data-driven marketing trends and become innovative in your campaigns and strategies.

In this context, the african public, stakeholders, students and decision-makers are invited to attending this coming edition of Marketing in the Digital World in Nairobi, Kenya.

Be the next digital magna. Turn, online, go digital !

© Bur-csa – A.H – African Daily Voice (ADV)